January 17, 2014
Falken adds ‘Team Azenis’ to market UHP line
Falken Tire Corp. has announced the addition “Team Azenis,” dedicated to supporting the Falken customer network across North America. Team Azenis will serve as Falken’s marketing arm and complement its sales force in the field.
Made up of knowledgeable tire professionals, Falken says this team will deliver the same level of ultra-high performance (UHP) that one expects from products sharing the Azenis name. They will support customer’s businesses with industry expertise along with traditional training and activation of the Falken brand.
“Team Azenis will be a critical tool for our success in 2014,” states Andrew Hoit, Falken’s vice president of Marketing. “We realize our customers need a unique business support program now more than ever, and we have designed Team Azenis to be the ultimate support mechanism.”
Falken says it began its journey in North America by getting established in a very competitive marketplace with a clearly defined niche, UHP tires, and the target was the creation of the Azenis line.
Azenis products began their existence with the automotive enthusiast in mind, and later evolved into a recognizable brand of its own. Falken says its UHP tires have been vigorously tested through motorsports, taking the Azenis RT615K tire into the highly competitive world of drifting, winning multiple championships as a result.
Today, Falken offers a full line of quality Azenis products that complement the needs of performance vehicles. For more information visit www.falkentire.com.