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March 03, 2014

Peter Veldman, Tire Rack founder, dies

TIA said Peter Veldman’s hard work and dedication to giving customers optimum customer service and convenience led to his being inducted into the Tire Industry Association Hall of Fame in 2012.
TIA said Peter Veldman’s hard work and dedication to giving customers optimum customer service and

Tire Rack founder Peter Veldman has died at the age of 87. Located in South Bend, Ind., Veldman founded the Tire Rack (www.tirerack.com) in 1979, and it since has established itself as a major leader in the direct-to-consumer tire business.

Veldman was inducted into the Tire Industry Association (TIA) Hall of Fame in 2012. When accepting the award, the industry veteran said he was initially skeptical about starting a mail-order tire company, but saw a need for customers to acquire specialty tires easily and efficiently.

Veldman's forward thinking ensured Tire Rack would be one of the first tire companies to have an online presence in 1996. Today the site provides 50 million annual website visitors the test results, tire selection, reviews and fast shipping options they need to make an informed tire purchase.

Veldman immigrated to the United States from the Netherlands in 1949. In 2009 Veldman was featured with his wife, Wilma, in a book titled “Peter Veldman, Dutch Immigrant, American Entrepreneur” by Andrea Midgett. For more information or to order a copy, click here.

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comments

  1. Mitzi | March 03, 2014 at 12:40PM
    What a great man, what a tremendous loss. My thoughts and prayers are with Peter's family and friends.

  2. Kevin Wijnen | March 03, 2014 at 02:59PM
    Uncle Pete was always someone to look up to, I am very grateful to have worked with him 7 years ago. His work ethics, I still use in my business today.

  3. Fr. | March 04, 2014 at 11:34AM
    Peter left a legacy to be lived. His name is enshrined not just in buildings but in our hearts. My loving thoughts and prayers to a great family he left behind, ones that I've come to know and admire.

  4. Dave | March 07, 2014 at 07:04AM
    One of the Greats! Someone with pull please nominate Pete for the Hall of Fame. He lead by example long after graciously passing the mantle of leadership to his very fine family. Always a gentleman well met.

  5. AL | March 07, 2014 at 03:04PM
    i consider him the greatest individual in mail order in any industry & one of the best men ever in the tire industry.

    al's hubcaps

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