March 24, 2014
Why vehicle recalls hurt tire dealers
When vehicle manufacturers announce major recalls, independent tire dealers should cringe.
Why? Because those vehicles end up in car dealerships, giving savvy salesmen a chance to sell additional services. That includes selling vehicle owners new tires.
Is there anything that can be done about it? Modern Tire Dealer Editor Bob Ulrich looks at this issue in his latest blog: "When car dealers recall vehicles, it's a loss-win for them. Here's why."
He offers up one solution, courtesy of one of the most innovative -- and passionate -- tire dealers in the country.
Do you think this is a problem, much less a solvable problem? Read the blog, then let us know what you think by leaving a comment!