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April 11, 2014

TBC expands Hifly line

TBC is adding 14 sizes to Hifly AT601 All-Terrain line.
TBC is adding 14 sizes to Hifly AT601 All-Terrain line.

TBC Wholesale is expanding its Hifly consumer tire program with the addition of 14 sizes to the AT601 All-Terrain line and size LT215/85R16 to the HT601 Highway All-Season line.

Twelve metric sizes in rim diameters ranging from 15 inches to 17 inches and sizes LT285/75R16 and LT285/70R17 are being added in the all-terrain line, bringing the complete line to 23 sizes and providing coverage for the majority of the highest volume sizes in the all-terrain segment.

TBC says the AT601 features a stylish and aggressive tread design that delivers outstanding all surface traction and durability while maintaining ride comfort and even wear.

The commercial LT size 215/85R16 is being added to the HT601 Highway All-Season line, giving the line 17 metric and LT sizes. The HT601’s solid center rib and slotted shoulder design target those vehicle applications that require superior on-road stability and tracking, long even wear, and extended commercial service use, according to TBC.

The companys says the Hifly program targets the economy price position with high quality, competitive product offerings in the most popular market segments, including passenger performance, highway SUV/LT, all-terrain and winter.

“Since being introduced by TBC Wholesale in 2012, the Hifly program has grown quickly, both in size and segment coverage and in reputation with dealers who appreciate the combination of quality, performance and price that the Hifly program offers,” says Jon Vance, TBC wholesale senior director of product marketing.

“We are committed to continue growing this great program to bring dealers even more opportunity to make a difference with Hifly. These key size additions, especially in the growing value AT segment are in keeping with that commitment. And there’s more to come.”

Initial availability of the new AT601 sizes is scheduled for late April, with the LT215/851R6 HT601 scheduled for May availability.

Related Topics: Hiflyline, Jon Vance, TBC Wholesale

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