June 18, 2014
Hercules Tires runs Warrior Weekend contest
"Hercules" stars Dwayne Johnson as both man and myth, leading a band of mercenaries to help end a bloody civil war in the land of Thrace and return the rightful king to his throne.
This summer, Hercules Tires, a wholly-owned subsidiary of American Tire Distributors Inc., is running the Hercules Tires Warrior Weekend Sweepstakes from June 18 through Aug. 8, 2014.
The sweepstakes is being run in partnership with Paramount Pictures and Metro-Goldwyn-Mayer Pictures as a tie-in to the July 25, 2014, release of the studios’ action movie “Hercules” starring Dwayne Johnson.
The contest will be supported with a co-branded promotional campaign including point-of-sale materials, print ads, digital and social media support.
“We’re excited about this partnership and the chance to help create some memorable summer weekends,” says Joshua Simpson, Hercules Tires’ vice president of marketing. “It’s not a coincidence that our tires are named after one of the mightiest and most heroic figures in literature. For more than 60 years, Hercules brand tires have delivered the quality and strength necessary to handle the toughest challenges on and off the road.”
The Hercules Tires Warrior Weekend Sweepstakes offers one grand prize winner and a guest a weekend trip to Las Vegas that includes tickets to a major mixed martial arts event, three nights at Caesar’s Palace and $1,000 cash.
Three first prize “Warrior Winners” will receive a set of Hercules tires and five second prize winners will receive a Road Warrior package made up of a $250 gas card and Hercules Tires’ roadside-ready kit. Twenty-five third prize winners will receive a limited edition T-shirt or hat.
Winners will be chosen at random on Aug. 12, 2014. Residents of the 48 contiguous U.S. states and Canada (excluding Quebec) are eligible to win.
Additional information can be found at www.herculestire.com.
Sign up for our Enews and receive the latest news, trends, and product information right in your e-mail inbox.