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June 26, 2014

Long tread life is dead to some consumers

Sometimes tread wear is the most important feature of a tire to a consumer. Sometimes it is not.

Take the new Vredestein Quatrac 5, for example. It is an all-season tire without a tread wear warranty.

Does that make it unsellable in the United States and Canada? Of course not. That doesn't mean dealers selling all-season tires with tread wear warranties won't bring it up as a comparison point.

It makes perfect sense why the Quatrac 5 doesn't have a tread wear warranty. To find out why, read the latest blog from Modern Tire Dealer Editor Bob Ulrich, "Why the importance of a tread wear warranty is relative."

How important do you think tread wear is in North America? Not counting dedicated winter tires, do you sell tires without one? How often does the consumer ask about a tread wear warranty? Read the blog, then let us know what you think by leaving a comment!

And to read more about the new Quatrac 5, check out Ulrich's report from Scotland:

"Vredestein covers 4 seasons with Quatrac 5."

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  1. Sherry | June 26, 2014 at 09:38AM
    I usually sold people more tires because of the tread-wear rating back in my selling days. With the many different types of tires and tread designs it made more sense. People keep their vehicles much longer than they did back in the 80's and 90's. Warranties are only as good as the manufacturer backing them up --- too many consumers don't know how to take care of their tires properly which causes them to wear out much faster. Proper tire repairs, frequent rotation and alignments save the tread.

  2. Rod | June 27, 2014 at 09:51AM
    Actually only the taxis should choose a tire with longer mileage, and they can reach this mileage within 3 years. While most private car owners cannot reach such a mileage in short time, therefore the driving comfort is more important comparing to tread life. It is very common that after 3 years the rubber gets aging, by that time it is not safe to use the tires.

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