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July 21, 2014

AAPEX webinar covers marketing messages

The Automotive Aftermarket Products Expo (AAPEX) AAPEXedu Webinar Series announced it will present “The Seven ‘Can’t Forget’ Ingredients in Your Marketing Messages,” a free exhibitor webinar on Tuesday, Aug. 5, 2014 at 4 p.m., EST.

AAPEX 2014 is slated to take place Nov. 4-Nov. 6, at the Sands Expo Center in Las Vegas, with AAPEXedu sessions starting on Monday, Nov. 3.

The group says one of the biggest mistakes large and small companies make is thinking that simply "announcing" a product is what marketing is all about, such as, "Announcing our all new 2013 shiny, blue Widget!" But that's not marketing, says AAPEX; marketing actually helps make the sale and there are proven steps and tactics to use in marketing that can help make that happen.

In this session, strategic marketing expert Steve Miller will share seven important ingredients to incorporate in all marketing messages. Implementing just one of these can make a huge difference in your results, notes AAPEX.

The monthly AAPEXedu Webinar Series is designed to help ensure exhibitors grow their businesses and get the most out of their participation in AAPEX 2014. Additional exhibitor webinars will cover “Copywriting” and “Boothmanship for AAPEX.”

To register for “The Seven ‘Can't Forget’ Ingredients In Your Marketing Messages” or to watch a previous webinar in the AAPEXedu Video Learning Library, visit: www.aapexshow.com/exhibitor/webinar.

The 2014 AAPEX is expected to feature more than 2,400 exhibitors, 5,000 booths, nearly 40 AAPEXedu sessions and 39,000 targeted buyers. More than 130,000 automotive aftermarket professionals from nearly 125 countries are projected to be in Las Vegas during AAPEX. To register for AAPEX, visit: www.aapexshow.com/register.

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