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July 17, 2014

Big O Tires supports cancer research

Big O Tires LLC is supporting the Alex’s Lemonade Stand Foundation, a nonprofit organization which raises funds for pediatric cancer research, with an in-store donation and awareness campaign during the month of July 2014.

Customers who make an in-store donation to Alex’s Lemonade Stand Foundation will receive a Big O Tires discount card for future services.

Big O Tires will also give participating customers a special yellow “lemon” air freshener (while supplies last) and each donation will be honored with a paper lemon posted in the store.

“Big O Tires has been a proud supporter of Alex’s Lemonade Stand for nearly a decade, and we are happy to support such a truly deserving organization,” says Kim McBee, vice president of marketing, Big O Tires.

During the past 8 years, Big O Tires franchises, customers, and corporate associates have donated nearly half a million dollars to Alex’s Lemonade Stand Foundation.

Each year Big O Tires corporate matches the amount of donations raised at participating Big O Tires franchise locations during the duration of this promotion.

Big O Tires is a subsidiary of TBC Corp.

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