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July 23, 2014

Cooper adds to executive team

Mark Chung has joined Cooper to lead business development and strategy in the Americas.
Mark Chung has joined Cooper to lead business development and strategy in the Americas.

Cooper Tire & Rubber Co. has appointed Mark Chung vice president, strategy and business development for the Americas. He reports to Chris Ostrander, Cooper’s president, Americas operations.

In his new role, Chung is responsible for leading the development and execution of Cooper’s North and South America business strategy, spearheading business intelligence, business development, and establishing processes to support the company’s growth initiatives in North America.

Chung brings nearly 15 years of automotive and industrial-related corporate strategy, marketing and sales experience to Cooper, including his most recent post as director, global marketing for the filtration business unit of Cummins Inc..

Prior to Cummins, Chung served as director of strategic marketing, corporate strategy and product marketing for Yokohama Tire Corp. Earlier in his career, Chung spent five years with Ford Motor Co., where he was a part of the accelerated marketing executive management development program and served in marketing and sales roles.

“Mark brings a wealth of experience in strategic business planning, as well as marketing and sales leadership to Cooper,” says Ostrander.

“As we work toward achieving the ambitious goals we have for the Americas region to drive improvements in mix and margin, increase our participation in the original equipment channel, and grow our commercial vehicle and Latin American sales, Mark’s leadership will be instrumental to develop and implement the strategy to attain these goals.”

For recent news on other executive changes at Cooper, see International leadership transitions at Cooper.

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