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August 04, 2014

SEMA announces new Friday night event

The Specialty Equipment Market Association (SEMA) announced that the world’s most unique and celebrated customized vehicles from the 2014 SEMA Show, Nov. 4-7, 2014, will gather and be accessible to the public on Friday, Nov. 7, from 4:00-10:00 p.m.

After four days behind closed doors in the Las Vegas Convention Center (LVCC), visible only to industry professionals, hundreds of cars and trucks from the SEMA Show will roll out of the building in the SEMA Cruise and, for the first time ever, assemble at "SEMA Ignited," a celebration that will include food, music, celebrities, iconic builders and exhibitor displays.

"SEMA Ignited is an extension of the SEMA Show that will allow exhibiting companies to gain additional media and consumer exposure for the acclaimed vehicles and innovative gear they bring to Las Vegas," said Chris Kersting, SEMA CEO and president.

SEMA that for years, auto enthusiasts would assemble at the LVCC at the conclusion of the SEMA Show simply to get a glimpse of the amazing vehicles as they exited from the trade-only event. That phenomenon eventually led to the SEMA Cruise, and now, the SEMA Cruise has a destination, as hundreds of one-of-a-kind cars and trucks will congregate at The LINQ Promenade, Las Vegas’s new open-air shopping, dining and entertainment district that includes the world’s tallest observation wheel, the High Roller.

"This event will be a platform for a consumer and media blitz, featuring the best of the 2014 SEMA Show," explained Kersting.

The new event gives SEMA Show exhibitors additional reach, and an opportunity to excite consumers by showcasing the newest vehicles and equipment from this year’s SEMA Show. Participation is free of charge to exhibitors by virtue of their involvement in the SEMA Show. Interested parties should e-mail info@semaignited.com for details.

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