Yokohama displayed its products in style at The Tire Cologne.
News

Yokohama Showcases Its Products in Style at Tire Cologne

Yokohama Rubber Co. Ltd. supported the first Tire Cologne show in Cologne, Germany, in an eye-catching and professional fashion. Its booth highlighted the company’s total commitment to the manufacture and on-going development of premium car, winter and "hobby" tires.

ATD's Chin is also author of "Your Mind is What Matters: How to Think Your Way to Your Full Potential."
News

Ivy Chin Joins ATD as Digital and Technology Officer

Ivy Chin has joined American Tire Distributors Inc. (ATD) as chief digital and technology officer. She will be responsible for driving ATD’s continued digitization and evolving technology operations in the newly created role.

This program builds on the company’s new ‘If It Doesn’t Say Monroe’ ad campaign by thanking customers for choosing Monroe.
News

'Show Your Monroe' to Win Merchandise

Tenneco Inc. reports from June 1-30, 2018, it is giving its service shop partners multiple opportunities to win Monroe-branded merchandise by participating in the “Show Your Monroe” social media sweepstakes.

The new ST719 was engineered using Sumitomo’s S-Tech Design elements. The result is more miles per 32nd-inch and an extra-wide tread face for increased vehicle stability.
News

TBC Introduces Sumitomo ST719 All Position Truck Tire

The new SumitomoWhat fleet owner doesn't want greater wear, stone-ejecting performance and improved retreadability from their steer tireTBC Brands LLC Introduces Sumitomo ST719 All Position Tire Advanced design

The Falken booth at Tire Cologne was spacious and busy.
News

Falken Introduces 3 Tires at The Tire Cologne Show

Falken Tyre Europe was one of a number of leading tire producers exhibiting at The Tire Cologne 2018, where the company concentrated on maintaining and further enhancing its rising heritage in motorsports. At the same time, however, another equally important aim was to promote Falken as a holistic tire supplier, and not just as a manufacturer of high performance tires.

Poddar said Earthmax is "a true representative" of BKT's corporate history and values.
News

'Earthmax Is a Milestone in BKT’s History,' Says Arvind Poddar

At BKT's celebration of its Earthmax radial OTR tire line in Crete, Greece, on June 6, 2018, Chairman and Managing Director Arvind Poddar took a moment to outline the key values of the company. Here is what he had to say to the attendees who celebrated the 10th anniversary of Earthmax with the company's top executives.

Maxxis showcased its new Maxxis Victra Sport 5 ultra-high performance tire at Tire Cologne.
News

Maxxis Introduces Its Flagship Victra Sport 5 at Cologne Show

Global tire producer Maxxis International exhibited at the very first The Tire Cologne with an ultimate objective of maintaining and raising even further awareness of its progressive brand throughout Europe -- and having at least one appointed Maxxis distributor in each country.

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