How to Retain Customers and Drive Revenue Through Consistent Interaction

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Originally aired: Thursday, October 19, 2016 ● 11:00 AM PT/2:00 PM ET

The way consumers decide which tire shop to use has changed significantly in recent years. A vast majority of the buying experience has been done online before the customer even walks into your store – in fact, consumers are nearly 60% of the way through the customer journey before they reach out. Because of this the question many store managers have on their minds is, what can they do to turn those online searchers into offline buyers. The simple answer is consistent interaction across the entire customer journey.

In this presentation, you will learn to identify key points in the tire buying experience to engage with your customers, discuss the importance of interacting with customers on their terms, and show you how increased interaction can provide valuable insights into your business. 

Key Takeaways:

1. How to get chosen over the competition by identifying key moments in the customer journey
2. Tips to create a customer interaction strategy to attract and retain more customers.
3. Best practices for communicating with your customers at the right time and through the right channel for the highest impact.


Dustin Duvanich, Automotive Services Sales Director, Podium

Matt Boyce, Marketing Director, Podium

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Commitments: Understanding Customer Buying Decisions

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Originally aired: Wednesday, February 15, 2017 ● 11:00 AM PT/2:00 PM ET

One of the most common communications occurs between a salesperson and a customer with a minimum of 3 conversations per customer per visit. Yet there is very little information out in the industry beyond “5 steps to a sale.” We will take a scientific look at those conversations and how to improve them for a better experience for both employees and customers.

Join us as we discuss:

• A brief history of the psychology of a sale

• The subconscious signals customers give when it’s time to move the sale forward

• The importance of “learn, practice, review, repeat”

• What separates the top 2% performing salespeople from the rest 


Dennis McCarron, Executive Director, Dealer Strategic Planning, Inc. 20 Group 

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