Originally aired: Thursday, October 19, 2016 ● 11:00 AM PT/2:00 PM ET
The way consumers decide which tire shop to use has changed significantly in recent years. A vast majority of the buying experience has been done online before the customer even walks into your store – in fact, consumers are nearly 60% of the way through the customer journey before they reach out. Because of this the question many store managers have on their minds is, what can they do to turn those online searchers into offline buyers. The simple answer is consistent interaction across the entire customer journey.
In this presentation, you will learn to identify key points in the tire buying experience to engage with your customers, discuss the importance of interacting with customers on their terms, and show you how increased interaction can provide valuable insights into your business.
1. How to get chosen over the competition by identifying key moments in the customer journey 2. Tips to create a customer interaction strategy to attract and retain more customers. 3. Best practices for communicating with your customers at the right time and through the right channel for the highest impact.