The automatic Hunter Revolution tire changer is mostly operated by pressing on a foot pedal, which safely distances the operator (Miles Dierker) from the assembly. Photo provided by Hunter Engineering.
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The Present and Future of Mounting and Balancing

Five years ago, we asked executives from tire mounting and balancing equipment manufacturers and marketers a forward-looking question: What will the next generation of tire mounting and balancing machines look like?

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Tire Dealers Are Anything but Average

Would you consider your business model average? Probably not. But you can learn a lot about your business when you benchmark your profile against the average dealer.

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‘We’re Selling Online!’ Goodyear’s Strategy Has Not Been a Game Changer

This year, in order to meet consumers’ changing needs, we will offer another way to purchase Goodyear consumer tires, and this is... online.” With those words, Andy Traicoff, vice president of consumer sales and customer development for Goodyear Tire & Rubber Co., set in motion what was thought to be a paradigm shift in the tire industry.

“Sumitomo has always been known as a very good performing, consistent program,” says Bill Dashiell, senior vice president of TBC’s Commercial Tire Division.
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Commercial Tire Strategy: TBC Relies on its Numerous ‘Controlled’ Brands

The TBC Purchasing Group is responsible for the acquisition of all goods for resale by the sales channel of TBC Corp. As a result, Bill Dashiell, senior vice president of the group’s Commercial Tire Division, not only serves as a commercial tire marketing manager, but also acts as a liaison to the TBC Wholesale Group.

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You’ve Got Email: It’s Still the Way to Go to Market, Digitally Speaking

Remember email? Sometimes in the communication that is texting, tweeting or ‘Snapchatting,’ email is taken for granted. Facebook is great for sharing your thoughts and feelings to everyone you have friended, but email is more targeted, especially when used for business. You might say it is even more personal than Facebook because it is designed for interaction between two people or among a small group of people.

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