Article

‘We’re Selling Online!’ Goodyear’s Strategy Has Not Been a Game Changer

This year, in order to meet consumers’ changing needs, we will offer another way to purchase Goodyear consumer tires, and this is... online.” With those words, Andy Traicoff, vice president of consumer sales and customer development for Goodyear Tire & Rubber Co., set in motion what was thought to be a paradigm shift in the tire industry.

“Sumitomo has always been known as a very good performing, consistent program,” says Bill Dashiell, senior vice president of TBC’s Commercial Tire Division.
Article

Commercial Tire Strategy: TBC Relies on its Numerous ‘Controlled’ Brands

The TBC Purchasing Group is responsible for the acquisition of all goods for resale by the sales channel of TBC Corp. As a result, Bill Dashiell, senior vice president of the group’s Commercial Tire Division, not only serves as a commercial tire marketing manager, but also acts as a liaison to the TBC Wholesale Group.

Article

You’ve Got Email: It’s Still the Way to Go to Market, Digitally Speaking

Remember email? Sometimes in the communication that is texting, tweeting or ‘Snapchatting,’ email is taken for granted. Facebook is great for sharing your thoughts and feelings to everyone you have friended, but email is more targeted, especially when used for business. You might say it is even more personal than Facebook because it is designed for interaction between two people or among a small group of people.

Article

Tire Pricing: A Taboo Topic

When tire dealers get together in an open forum, they can talk about almost anything. Stiff competition. Eroding or improving supplier-dealer relationships. The effect low-cost Chinese tires are having on their businesses.

Article

Beware of Ransomware

All the tire dealer wanted to do was upgrade his point-of-sale software. He chose an in-house server-based system, and made sure his employees received the proper training.

News

NCTDA Expo and Trade Show Is Set for March 3-4

The North Carolina Tire Dealers Association 2017 Expo and Trade Show March 3 and 4 will feature Modern Tire Dealer Editor Bob Ulrich, as well as MTD’s 2016 Tire Dealer of the Year, Alpio Barbara.

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