This year, in order to meet consumers’ changing needs, we will offer another way to purchase Goodyear consumer tires, and this is... online.” With those words, Andy Traicoff, vice president of consumer sales and customer development for Goodyear Tire & Rubber Co., set in motion what was thought to be a paradigm shift in the tire industry.
Last year, U.S. consumers purchased 14.1 million passenger and light truck tires online. The total represents 6% of all aftermarket tire sales at the retail level.
The TBC Purchasing Group is responsible for the acquisition of all goods for resale by the sales channel of TBC Corp. As a result, Bill Dashiell, senior vice president of the group’s Commercial Tire Division, not only serves as a commercial tire marketing manager, but also acts as a liaison to the TBC Wholesale Group.
Remember email? Sometimes in the communication that is texting, tweeting or ‘Snapchatting,’ email is taken for granted. Facebook is great for sharing your thoughts and feelings to everyone you have friended, but email is more targeted, especially when used for business. You might say it is even more personal than Facebook because it is designed for interaction between two people or among a small group of people.
Consumer Reports' (CR) survey on the tire purchase experience includes everything from what drives tire purchases to satisfaction with tire buying. CR collected responses from more than 48,500 of its subscribers.
When tire dealers get together in an open forum, they can talk about almost anything. Stiff competition. Eroding or improving supplier-dealer relationships. The effect low-cost Chinese tires are having on their businesses.
It still bothers me when people refer to tires as “wheels.” Yes, they are inseparable, like peanut butter and jelly (grape, preferably), Hewlett and Packard, and Batman and Robin, to name a few famous pairings
All the tire dealer wanted to do was upgrade his point-of-sale software. He chose an in-house server-based system, and made sure his employees received the proper training.
Despite intents and purposes to the contrary, the New Jersey State Tire Dealers Association (NJSTDA) appeared to be on its deathbed on Sept. 15, 2015.
Selling tires online to consumers remains a hot topic in our industry, especially if tire manufacturers are doing the selling.
SD International wants to make an impact in the U.S. with its Zeta private brand tire line. Manufactured by Qingdao Sentury Tire Co. Ltd. in Thailand, Zeta is being marketed as a third-tier replacement tire
The North Carolina Tire Dealers Association 2017 Expo and Trade Show March 3 and 4 will feature Modern Tire Dealer Editor Bob Ulrich, as well as MTD’s 2016 Tire Dealer of the Year, Alpio Barbara.
The Twitter hashtag for the new ExtremeContact Sport is #track2street. Continental Tire the Americas LLC means that literally.