Kumho Offers a Fall Consumer Rebate

Kumho Tire U.S.A. Inc. is offering up to a $70 Visa prepaid card to consumers who purchase a set of four qualifying Kumho tires from Sept. 1 through Oct. 31. More than 130 different sizes and four patterns are eligible.  


Kumho Sponsors Hoops Tournament

Kumho Tire USA Inc. is adding to its sports sponsorship portfolio with The Basketball Tournament (TBT), a month-long contest that culminates with a $2 million championship game Aug. 2 broadcast on ESPN.

The Kumho Tire Georgia era has officially begun following a grand opening ceremony on May 2, 2016.

Kumho Tire Production Begins in Georgia

Kumho Tire Co. Inc. celebrated its long-awaited leap into the U.S. manufacturing sector, and its new American hometown in Macon, Ga., with the grand opening of its passenger tire plant on May 2, 2016.


Kumho introduces Ecsta PA31

Kumho Tire Co. Ltd. has been busy lately. It introduced a tire in North America; it jump-started construction on its long anticipated manufacturing plant in the United States; and it opened a fifth research and development center.

Kumho has won the 2013 Red Dot Design Award in the category of product design for its eco-friendly tire, the Ecowing ES01 (KH27).

Kumho wins Red Dot Design Award

Kumho Tire U.S.A. has won the prestigious 2013 Red Dot Design Award in the category of product design for its eco-friendly tire, the Ecowing ES01 (KH27). This is the second year in a row that the company has won a Red Dot Design Award.


Kumho tires OE on BMW's MINI JCW GP

Kumho Tire U.S.A. Inc. reports its Ecsta V700 ultra-high performance tires are OE on BMW’s premium small car brand, the MINI JCW GP (MINI John Cooper Works GranPrix). The tires will be size 215/40R17.

"Sports reach a lot of people, but it also reaches a lot of eyeballs," says Bill Barbera, senior vice president of sales for Van Wagner Sports Group. "And it's global." Barbera has worked with Hankook Tire America Corp. for 10 years.

The sports marketing trend

Sports marketing is a numbers game. Hits on a webpage ad are more important than hits during a baseball or football game. Impressions and views count for more than outcome.

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