Baratta was a tire sales manager when he joined Firestone in 1983. He retires as the head of consumer replacement tire sales for the U.S. and Canada.

Baratta To Retire From Bridgestone March 1

John Baratta, president of consumer replacement tire sales in North America for Bridgestone Americas Inc., will retire March 1. The 34-year Bridgestone veteran will be replaced by Erik Seidel, who joined the tire company in 2013.

BATO executive John Baratta, left, plays host to new Bridgestone Americas Inc. CEO and President Gordon Knapp. Pricing is an issue, says Knapp.

Bridgestone Targets OE, Larger Sizes, and the ‘Boss’

New tire lines, increased marketing efforts and sales support for dealers, plus a “doubling down” on its consumer focus were the major highlights from the Bridgestone Consumer Tire Business Meeting held last month in Los Angeles. Roughly 200 dealers were in attendance.


Bridgestone Targets Truck Tire Fuel Efficiency

Bridgestone Americas Inc. has joined the Cummins-Peterbilt SuperTruck II team with the U.S. Department of Energy (DOE) and will create prototype truck tires with the goal of reducing the environmental impact of the nation's 3.5 million Class 8 trucks on the road.

Ferrari has lived and worked extensively abroad. He holds a bachelor of business and economics from Università Bocconi and a MBA from the Stern School of Business at New York University.

Ferrari Moves From Pirelli to Bridgestone EMEA

Paolo Ferrari, a former chairman, CEO and president of Pirelli Tire North America Inc. who in 2015 took the helm of Pirelli's Latin American division, is moving to Bridgestone Corp. He will serve as CEO and president of the tire maker's Europe, Middle East, and Africa (EMEA) business unit.

The Firestone mobile tire service promises ease for consumers. "We will ensure your car never leaves your sight."

Bridgestone Pilots a Mobile Tire Service in Nashville

Bridgestone Retail Operations LLC (BSRO) is testing a mobile tire service in the Nashville, Tenn., area, and says if successful it could be extended to dealers in the Bridgestone Affiliated Retailer Nationwide Network.

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