Baratta was a tire sales manager when he joined Firestone in 1983. He retires as the head of consumer replacement tire sales for the U.S. and Canada.
News

Baratta To Retire From Bridgestone March 1

John Baratta, president of consumer replacement tire sales in North America for Bridgestone Americas Inc., will retire March 1. The 34-year Bridgestone veteran will be replaced by Erik Seidel, who joined the tire company in 2013.

BATO executive John Baratta, left, plays host to new Bridgestone Americas Inc. CEO and President Gordon Knapp. Pricing is an issue, says Knapp.
Article

Bridgestone Targets OE, Larger Sizes, and the ‘Boss’

New tire lines, increased marketing efforts and sales support for dealers, plus a “doubling down” on its consumer focus were the major highlights from the Bridgestone Consumer Tire Business Meeting held last month in Los Angeles. Roughly 200 dealers were in attendance.

News

Bridgestone Targets Truck Tire Fuel Efficiency

Bridgestone Americas Inc. has joined the Cummins-Peterbilt SuperTruck II team with the U.S. Department of Energy (DOE) and will create prototype truck tires with the goal of reducing the environmental impact of the nation's 3.5 million Class 8 trucks on the road.

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