Bridgestone Americas Tire Operations LLC has expanded its planned price increase to include its entire commercial portfolio.
New tire lines, increased marketing efforts and sales support for dealers, plus a “doubling down” on its consumer focus were the major highlights from the Bridgestone Consumer Tire Business Meeting held last month in Los Angeles. Roughly 200 dealers were in attendance.
Bridgestone Americas Inc. has unveiled a limited edition Firestone Destination A/T tire for the most passionate fans of the University of Alabama.
Bridgestone Americas Inc. has joined the Cummins-Peterbilt SuperTruck II team with the U.S. Department of Energy (DOE) and will create prototype truck tires with the goal of reducing the environmental impact of the nation's 3.5 million Class 8 trucks on the road.
The 2,200-plus tire and automotive service centers owned and operated by Bridgestone Retail Operations LLC (BSRO) have signed on to provide data for the GfK Group's point-of-sale (POS) tire panel in the U.S.
Bridgestone Americas Tire Operations LLC's (BATO) manufacturing plants in Aiken County, S.C., have new leaders.
Bridgestone Americas Inc. says its Firestone brand Destination LE2 tires offer all-season performance and a quiet, comfortable ride at a reasonable price.
Net sales and net income both are down by double-digit percentages at Bridgestone Corp. for the first half of 2016. Net sales dropped 11.3% and net income fell by 14.7% compared to the first six months of 2015.
Bridgestone announced today that the tire manufacturer swept the podium at the 39th Coca-Cola Zero Suzuka 8 Hours Endurance Road Race, which took place July 28 through 31, 2016.
Gary Garfield, the executive chairman, CEO, and president of Bridgestone Americas Inc. is retiring at the end of 2016, and the company has named a new leadership team to replace him.
Paolo Ferrari, a former chairman, CEO and president of Pirelli Tire North America Inc. who in 2015 took the helm of Pirelli's Latin American division, is moving to Bridgestone Corp. He will serve as CEO and president of the tire maker's Europe, Middle East, and Africa (EMEA) business unit.
Bridgestone Retail Operations LLC (BSRO) is testing a mobile tire service in the Nashville, Tenn., area, and says if successful it could be extended to dealers in the Bridgestone Affiliated Retailer Nationwide Network.
Bridgestone Retail Operations LLC is testing technology and retail concepts at seven lab stores across the country. Modern Tire Dealer visited the store in the Chicago suburb of St. Charles, Ill.