General Tire is increasing its presence in the pro bass fishing sport by sponsoring fishermen, pushing advertising and serving as the tire sponsor of Major League Fishing

General Tire Hopes to Catch Customers With Pro Bass Fishing Marketing

The General Tire brand from Continental Tire the Americas LLC has created an expansive plan to reach out to professional bass anglers and fans of the sport. The brand is sponsoring four top pro anglers on the Bassmaster Elite Series, and partnering with B.A.S.S., Fishing League Worldwide (FLW) and Major League Fishing (MLF).

General dealers from five continents celebrated the brand’s 100th anniversary in style. Here, Mark Marrufo from Discount Tire prepares to go off-roading.

General Brand is 100 Years Old!

What better way to celebrate your 100th anniversary than to bring your top tire dealers to Las Vegas for a four-day, event filled weekend? That’s what Continental Tire the Americas LLC did recently in honor of the General brand.

During Continental’s Gold dealer trip, Warren Murray (left) of Tower Tire in Pittsburgh, Pa., and Curt Price of C&S Discount Tire, Waynesburg, Pa., look over the new General Grabber tire which will be available this fall.

Continental Gold standard

Continental Tire the Americas LLC executives recognize the important role independent tire dealers play in the sale of their tires to the consumer.

The General Tire brand is giving four off-the-road adventures to the winners of its sweepstakes contest.

General brand hosts centennial sweepstakes

In celebration of the General tire brand's 100 years in business, Continental Tire the Americas LLC is giving out gifts, including a four-day grand prize off-road driving experience.


General AltiMAX RT43

AltiMAX RT43, General Tire's newest all-season touring tire, is designed to give passengers a quiet, comfortable ride, combined with year-round, all-season traction.


New General HS Highway Tire

The new General HS from Continental Tire the Americas LLC is a long haul steer tire featuring an enhanced tread design, fuel-efficient compounding, and an upgraded casing platform.


General tire promotion gives green back

Continental Tire the Americas LLC announced its “Tire Stacks and Greenbacks” promotion will award up to a $70 Visa gift card to consumers who purchase four qualifying General tire brand passenger or light truck tires through Oct. 3, 2014.

Dedicated winter tires in LT sizes offer improved traction and safety while maintaining their load-carrying and off-road capabilities.

Dedicated LT winter tires

In March 2014, Modern Tire Dealer looked at winter passenger tire trends. As the winter tire buying season winds down, it is time to examine the trends and products in the sometimes forgotten winter LT tire segment, which caters to 3/4- and one-ton vehicles.


General ALTIMAX RT43

ALTIMAX RT43, General Tire's newest all-season touring tire, is designed to give passengers a quiet, comfortable ride, combined with year-round, all-season traction.

Carl Renezeder wins his ninth career short course championship.

Renezeder wins LOORRS Pro-4 championship

The Lucas Oil Off Road Racing Series (LOORRS) came to a close at Lake Elsinore last weekend but not before fans were treated to some of the best racing of the season, and Team GT was right in the middle of it. Capping off the weekend, Team GT veteran, Carl Renezeder, claimed his ninth short course championship winning the Pro-4 class championship handily.

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