Mahle Aftermarket Inc. is introducing new packaging that prominently displays the blue Mahle Original logo for its gasket product line.
The Automotive Aftermarket Products Expo (AAPEX) is placing a big focus on marketing, branding, and customer relationships in its educational sessions as part of AAPEXedu 2016.
Goodyear Tire & Rubber Co. may be one of the most iconic tire companies in the world, but its brand took a beating on the latest list of “Top 500 U.S. brands” curated by Brand Finance plc.
Robert Bosch LLC has launched an imaging program for repair shops that are members of its exclusive network. The goal is to create a more consistent look for Bosch Car Service centers in North America through interior and exterior branding.
After 55 years, the Donald B. Rice Tire Co. Inc. has a new trade name, Rice Tire, and a new logo focusing on tire solutions for retail, commercial and wholesale customers in Maryland, Washington, D.C., and Northern Virginia markets.
Nitto Tire U.S.A. Inc. has partnered with the Los Angeles Angels for the fourth straight year to give away drawstring backpacks as a continuation of the two organizations’ successful co-branding partnership.
It would be a gross exaggeration to say I’m an avid reader of anything outside the sports pages on the Web. For me to pick up a book and read it from cover to cover says a lot about the book, not to mention my interest on the subject.
Monro Muffler Brake Inc. will retain the Autotire Car Care Center name in the St. Louis, Mo., market, Monro Chairman and CEO Robert Gross recently told www.moderntiredealer.com.