Why Satisfying the Tire-Buying Customer Is So Vital

There are more than 29,000 independent tire dealerships in the U.S., and I like to think they all care about satisfying the customer. But every once in a while, I hear about a store manager taking advantage of a customer.

This was the closing frame of the Goodyear commercial that aired during the Goodyear Cotton Bowl Classic on Dec. 29, 2017.

Goodyear in Review: the Many Attempts to be 'Blimp Worthy' in 2017

Was 2017 a good year for Goodyear? That's a relative question. But the company, as Chairman, CEO and President Rich Kramer keeps saying, continues to follow its long-term strategy of embracing the revolutionary changes in technology (he calls them a "disruption"), catering to millennials, and “to work from the market back” to deliver the tires dealers demand the most, especially high value-added tires such as the Goodyear WeatherReady.

"Involve every associate in your business," says NCTDA President Mike Erickson.

NCTDA President Shares Tips on How You Can Compete... and Prosper

When Mike Erickson took over as president of the North Carolina Tire Dealers Association (NCTDA), he did not do so as a figurehead. He wants to make a difference for the tire dealers in North Carolina. He said as much at the NCTDA Expo and Trade Show last March.


Goodyear Tests a Mobile Tire Shop Program

Goodyear Tire & Rubber Co. is testing a mobile tire installation program that appears to be similar to Michelin OnSite, which Michelin North America Inc. discontinued.

Kim Jong-Ho joined Kumho Tire Co. Ltd. in 1976.

Kumho Tire Co. Will Soon Have a New Chairman

Kim Jong-Ho has been appointed chairman of Kumho Tire Co. Inc. by Korean Development Bank, the current creditors of Kumho Tire. The appointment will be effective Dec. 1, 2017.

This screen capture is from a local Conrad's ad that ran on the Feb. 15 broadcast of ABC World News Tonight.

Ad Wars: Discount Tire Versus Conrad's Tire Express

Last night I watched back-to-back tire advertisements on the national evening news that took different approaches to wooing the customer. One was from Discount Tire. The other was from Conrad’s Tire Express & Total Car Care.

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