Consumer Reports Gives Rare Ink to a New Tire

It is rare Consumer Reports (CR) writes about one tire. The magazine normally picks a segment it wants to test, buys 15 to 20 tire lines that fit the segment, and publishes the results.


$375 Million Gamble Pays Off for BKT

There is more to the grand opening of a tire plant than the pomp and circumstance surrounding it. What about the weeks, months and years that lead up to it?


The Tire Lineup at Pep Boys Will Change

Bridgestone Retail Operations LLC does not sell all brands at its company-owned retail chains. Pep Boys-Manny, Moe & Jack sells some brands not found at any Bridgestone store.

Mississippi Governor Phil Bryant says something to make Yokohama Rubber Co. Ltd. President Hikomitsu Noji laugh at the pre-grand opening press conference.

Yokohama Gets in Bed with Gov. Bryant

Thanks in large part to Governor Phil Bryant, Yokohama Tire Corp. is manufacturing truck tires in West Point, Miss., as you read this. In only two years, the 570-acre plot of land in Clay County went from pasture to production.


Conti 'Reveals' Plans for General in 2016

At the recent birthday celebration for the General tire brand in Las Vegas, Continental Tire the Americas LLC executives did more than recap the brand's history. They also hinted at what's in store for the 100-year-old brand.

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