Michelin says the Pilot Sport 4 S tire offers unprecedented driving pleasure, exceptional steering precision and tremendous directional stability, while also providing maximum grip on wet or dry roads.
Product

Michelin Expands Pilot Sport 4S Coverage

Michelin North America Inc. has added 34 sizes to the Pilot Sport 4S. The ultra-high-performance tire is now available in 76 sizes with original equipment and replacement applications.

News

Hankook Suffers Sales Slowdown in 2Q 2017

Hankook Tire Co. Ltd. posted income before taxes of 3.1 trillion won on net sales of nearly 17.3 trillion won for the second period ended June 30, 2017. That compares to income of 2 trillion won on sales of 16.4 trillion won for the same period in fiscal 2016.

"We’re not taking a shotgun approach (to sports marketing)," says Barna. "It’s a rifle approach."
News

Yokohama COO Focuses on ROI, UHP Tires, ATG and More

Jeff Barna stepped out of his comfort zone in January when he joined the tire industry. Armed with an extensive knowledge of the automotive aftermarket, he accepted the position of chief operating officer at Yokohama Tire Corp. (YTC).

The 10,000-square-foot store in Alpharetta is one of four Butler Tire locations in the Atlanta area. Opened 15 years ago, it is the newest of the company’s stores.
Article

The Ultimate UHP Tire Dealer

W-, V-, Y- and Z-rated tires have accounted for 80% of the over-the-counter business at Butler Bros. Tire Co. Inc. for more than 20 years. The dealership, which goes to market as Butler Tires and Wheels or just Butler Tire, stocks very few H-rated tires (which make up 19% of the sales) and keeps no S- or T-rated tires (only 1% of sales) in inventory at any of its four stores, all located in Georgia.

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