Prices on Yokohama Tires Will Increase Sept. 1

Yokohama Tire Corp. will raise prices up to 4% on all of its commercial and off-the-road (OTR) tires sold in the U.S., effective September 1. The prices of some consumer tires will go up, too.

“The sidewall armor really creates a unique ‘pop’ from the sidewall,” says Yokohama’s Bob Abram. “We think this is also going to be a very important feature for our dealers to sell this tire, and to attract consumers to it.”

Yokohama Introduces the Geolandar M/T G003

Yokohama Tire Corp. has been producing off-road tires since 1982, when the Super Digger was launched. Thirty-five years later, the company still offers the Y829 Super Digger III bias off-road racing tire in size 33x10.50-15!


Yokohama Gets Into a New Kind of Racing: Spartan Racing

Yokohama Tire Corp., already the Official Tire of the U.S. Spartan Race, has signed three athletes for the 2017 season: Pro Team competitors Faye Stenning and Robert B. Killian Jr., as well as amateur athlete Laurel Shearer.

Falken Tyre Europe exhibited for the first time at the Geneva Motor Show in Switzerland.

Innovative Tires and More: Manufacturers Speak Out at the Geneva Motor Show

The annual Geneva Motor Show in Switzerland is primarily a high profile car show presenting the very latest automotive technical advancements. It is also increasingly becoming a popular event in terms of tomorrow’s tire innovations, and once again most of Europe’s leading tire manufacturers were exhibiting this year.


Yokohama's Spring Getaway Promotion Rewards Consumers

The new ultra-high performance Advan A052 is part of Yokohama Tire Corp.’s Spring Getaway promotion, which rewards consumers with a choice of a 2016-2017 Chelsea Football Club (FC) jersey or a $60-$80 Visa prepaid card for purchases of select tires.

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