“In most countries, we sell tires through independent dealers,” says Yasutaka Ii, senior executive officer. “That’s common everywhere.”

Multi-brand strategy

Armed with a degree in economics from Osaka University, Yasutaka Ii joined Sumitomo Rubber Industries Inc. (SRI) in Japan in 1981. Thirty-two years later, he is putting his degree to good use as senior executive officer in charge of corporate planning and international business development. He also is an SRI board member.


Sumitomo Facebook page features contest

The Sumitomo brand is celebrating the Sumitomo HTR A/S P01’s “a Best Buy” designation in the economy Touring Car Tire category by Consumers Digest with a tire giveaway on the Sumitomo Tire Facebook page.

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