A new nationwide program gives Bridgestone Affiliated Retailers access to the Shell line of lubricants. That includes Pennzoil and Quaker State motor oils and Shell Rotella engine oils.
Bridgestone Americas Inc. will acquire a Canadian software company that offers a turn-key, online tire sales tool with ecommerce capabilities for tire dealers and distributors in North America. The purchase of TireConnect Systems is expected to close by Nov. 21.
Bridgestone Americas Tire Operations LLC (BATO) is promoting three executives — two in sales and one in consumer customer service — in what the company is calling a demonstration of its commitment to both customers and consumers.
John Baratta recently told independent tire dealers in North Carolina that on any given day, 5,500 tire-buying customers will visit their stores. However, another 3,500 won’t, choosing instead to go to car dealerships or other competitors.
It’s time to register for the Tire & Automotive Expo and Trade Show sponsored by the North Carolina Tire Dealers Association (NCTDA). The event is set for March 20-21, 2015, in Charlotte, N.C., at the Westin Charlotte and NASCAR Hall of Fame.
I feel sorry for Bridgestone (either Bridgestone Americas Inc. or Bridgestone Americas Tire Operations LLC, take your pick). Their sponsorship of the National Hockey League for the 2012-2013 is in jeopardy.
The changing nature of connecting with the consumer was a major theme during the Bridgestone Americas Tire Operations LLC (BATO) 2012 Consumer Dealer Meeting Oct. 17-18. The company brought 450 representatives from 200 tire dealerships to its hometown of Nashville, Tenn., to discuss how Bridgestone is promoting its tire brands to the consumer.
Bridgestone Americas Tire Operations LLC has officially launched an independent retail dealer program called the Bridgestone Affiliated Retailer Nationwide Network.
Bridgestone Americas Tire Operations LLC (BATO) has reorganized its Consumer Tire Business management structure in the United States and Canada.
Bridgestone will be the "Official Tire of the National Football League" for another five years. This is an extension of a three-year deal that began in 2007.
The 2010 Bridgestone NHL Winter Classic will be held on News Year's Day -- at a baseball stadium. The National Hockey League's annual outdoor game will pit the host Boston Bruins against the Philadelphia Flyers at Fenway Park.