Bridgestone Will Offer Online Tire Sales Tool to Dealers

Bridgestone Americas Inc. will acquire a Canadian software company that offers a turn-key, online tire sales tool with ecommerce capabilities for tire dealers and distributors in North America. The purchase of TireConnect Systems is expected to close by Nov. 21.

Erik Seidel will be responsible for consumer tire sales across the U.S. and Canada.

Bridgestone promotes three in sales, service

Bridgestone Americas Tire Operations LLC (BATO) is promoting three executives — two in sales and one in consumer customer service — in what the company is calling a demonstration of its commitment to both customers and consumers.

John Baratta says it’s the tire dealer’s job to meet or exceed expectations.

‘The consumer is the boss’

John Baratta recently told independent tire dealers in North Carolina that on any given day, 5,500 tire-buying customers will visit their stores. However, another 3,500 won’t, choosing instead to go to car dealerships or other competitors.


Register for NCTDA's tire and auto expo

It’s time to register for the Tire & Automotive Expo and Trade Show sponsored by the North Carolina Tire Dealers Association (NCTDA). The event is set for March 20-21, 2015, in Charlotte, N.C., at the Westin Charlotte and NASCAR Hall of Fame.

John Baratta

How to better connect with consumers

The changing nature of connecting with the consumer was a major theme during the Bridgestone Americas Tire Operations LLC (BATO) 2012 Consumer Dealer Meeting Oct. 17-18. The company brought 450 representatives from 200 tire dealerships to its hometown of Nashville, Tenn., to discuss how Bridgestone is promoting its tire brands to the consumer.


Bridgestone helps bring hockey to Fenway Park

The 2010 Bridgestone NHL Winter Classic will be held on News Year's Day -- at a baseball stadium. The National Hockey League's annual outdoor game will pit the host Boston Bruins against the Philadelphia Flyers at Fenway Park.

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