Remember when our industry’s anchor brands were a big part of the Specialty Equipment Market Association (SEMA) Show? No? You are not alone. Bridgestone, Michelin and Goodyear tires were hard to find in the Las Vegas Convention Center last year.
My wife, Tris, likes cars. Always has. As a kid she used to help her father work on his vehicles because, as she says, “I had little hands and could get into spaces he couldn’t.”
The legislative landscape is unpredictable, to say the least. There are too many political agendas being promoted to forecast what will and won’t get done on your behalf, at least on the national level.
More than nine months have passed since I outlined what incoming President Donald Trump said he would do to help small businesses and their workers. In his Contract with the American Voter, he listed seven actions he would take to protect American workers within his first 100 days in office.
This year, in order to meet consumers’ changing needs, we will offer another way to purchase Goodyear consumer tires, and this is... online.” With those words, Andy Traicoff, vice president of consumer sales and customer development for Goodyear Tire & Rubber Co., set in motion what was thought to be a paradigm shift in the tire industry.
The winner of our first Tire Dealer of the Year Award and the winners of the 25th prize have a lot in common. Both focus on serving each customer to the best of their abilities. They look at what can be gained from the positive, word-of-mouth publicity that follows, instead of the initial cost involved.
Remember email? Sometimes in the communication that is texting, tweeting or ‘Snapchatting,’ email is taken for granted. Facebook is great for sharing your thoughts and feelings to everyone you have friended, but email is more targeted, especially when used for business. You might say it is even more personal than Facebook because it is designed for interaction between two people or among a small group of people.
Consumer Reports' (CR) survey on the tire purchase experience includes everything from what drives tire purchases to satisfaction with tire buying. CR collected responses from more than 48,500 of its subscribers.
Which tire company is associated with Major League Baseball? Is it Falken Tire Corp.? Hankook Tire America Corp.? Yokohama Tire Corp.? Toyo Tire U.S.A. Corp.? Kenda USA? Nexen Tire America Inc.?
Despite intents and purposes to the contrary, the New Jersey State Tire Dealers Association (NJSTDA) appeared to be on its deathbed on Sept. 15, 2015.
Who will be your next great competitor? As independent tire dealers, you already compete against stores owned by tire manufacturers, mass merchandisers, warehouse clubs, car dealerships and muffler shops.
Selling tires online to consumers remains a hot topic in our industry, especially if tire manufacturers are doing the selling.
Donald Trump will be sworn in as the 45th president of the United States on the steps of the United States Capitol at noon on Jan. 20, 2017. Like or dislike him, he will be the leader of the free world for at least the next four years.