News

Laufenn Will Expand Its Offerings by 60 Sizes

Laufenn -- not the Hankook brand -- took center stage at the 2017 SEMA (Specialty Equipment Market Association) Show in Las Vegas. The brand and its five lines were on display at the Global Tire Expo, which runs in conjunction with and as part of the SEMA Show through Friday, Nov. 3, in Las Vegas.

Toyo is the Official Tire of the Rose Bowl Stadium, home to the UCLA Bruins football team and the annual Rose Bowl game.
News

Toyo Is the Official Tire of UCLA Athletics

Toyo Tire U.S.A. Corp. is partnering with the University of California, Los Angeles (UCLA) and will serve as the Official Tire of UCLA Athletics and the school's iconic Rose Bowl Stadium.

"We’re not taking a shotgun approach (to sports marketing)," says Barna. "It’s a rifle approach."
News

Yokohama COO Focuses on ROI, UHP Tires, ATG and More

Jeff Barna stepped out of his comfort zone in January when he joined the tire industry. Armed with an extensive knowledge of the automotive aftermarket, he accepted the position of chief operating officer at Yokohama Tire Corp. (YTC).

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