I’m tired of talking about the internet, but I might be the only one. It’s a subject that tire dealers talk about all the time, and it doesn’t appear the internet is going out of business anytime soon. There aren’t any future plans to turn it off.
Asking if an employee is "bad" is the wrong question. It’s judgmental and doesn’t help along to the best solution for the employee and the business. Let’s take a step back and look at the bigger picture.
Time magazine included Ray Kroc in its Time 100: The Most Important People of the Century. You might say, “Wayne, what does that have to do with me?” Well, I’d like to peer into your tire store and McDonald’s through a branding perspective.
Because customers don’t understand tires, their perception of our representation is askew. In others words, they hear what we’re saying at the sales counter, but they often don’t understand.
What do you need to turn online shoppers into offline buyers? Consistency. We're offering a free webinar to help you at 2 p.m. EST on Thursday, Oct. 19.
It was widely believed that when the Republicans took control of the federal government in November that small businesses could breathe a sigh of relief. The reason is that traditionally, Republicans are “more friendly” toward business.
We must never forget that we are retailers. Consumers have never demanded more from retailers than they do today. To win at retail today, you must deliver more, period.
For years, dealers have been wrestling with the idea of what to do online when it comes to their businesses. Common questions include, “Do I put my prices online?” “Should I advertise my services?” “What company should I buy my platform from, who’s template is the best?”
Have you ever read something that just hit you like a ton of bricks because its truth and potential impact were immediately understood? When I run across material like this, I save it. When I refer to it later, I’m often amazed that the truth is more relevant now than when I first read it.
In the tire and service aftermarket, there's no shortage of goals: number of units for the month, sales targets, volume targets and spiffs. What's often missing is the road map for employees to reach those goals.
Let’s look at two hypothetical tire and service stores, in the same town, a few miles from each other. Both stores do about $1.2 million in sales with about a third of their business in tires, the rest in service. Both see business is up and getting even better. It’s time to hire another salesperson.
The sales counter just moved. Well, it didn’t “just-move,” it’s been moving. In my early days of selling tires at retail, it all happened in a small area at the store known as the sales floor.
The top two concerns for any tire and service shop owner today have nothing to do with tires, manufacturers, advertising or which part supplier to use.