Because customers don’t understand tires, their perception of our representation is askew. In others words, they hear what we’re saying at the sales counter, but they often don’t understand.
What do you need to turn online shoppers into offline buyers? Consistency. We're offering a free webinar to help you at 2 p.m. EST on Thursday, Oct. 19.
It was widely believed that when the Republicans took control of the federal government in November that small businesses could breathe a sigh of relief. The reason is that traditionally, Republicans are “more friendly” toward business.
We must never forget that we are retailers. Consumers have never demanded more from retailers than they do today. To win at retail today, you must deliver more, period.
For years, dealers have been wrestling with the idea of what to do online when it comes to their businesses. Common questions include, “Do I put my prices online?” “Should I advertise my services?” “What company should I buy my platform from, who’s template is the best?”
Have you ever read something that just hit you like a ton of bricks because its truth and potential impact were immediately understood? When I run across material like this, I save it. When I refer to it later, I’m often amazed that the truth is more relevant now than when I first read it.
In the tire and service aftermarket, there's no shortage of goals: number of units for the month, sales targets, volume targets and spiffs. What's often missing is the road map for employees to reach those goals.
Let’s look at two hypothetical tire and service stores, in the same town, a few miles from each other. Both stores do about $1.2 million in sales with about a third of their business in tires, the rest in service. Both see business is up and getting even better. It’s time to hire another salesperson.
The sales counter just moved. Well, it didn’t “just-move,” it’s been moving. In my early days of selling tires at retail, it all happened in a small area at the store known as the sales floor.
The top two concerns for any tire and service shop owner today have nothing to do with tires, manufacturers, advertising or which part supplier to use.
We’ve all heard it said, “Bigger is better,” or, “Faster is better.” But really, only better is better.
Have you ever felt the only way to grow your business is to build more bays? Or have you ever walked into the shop in the afternoon and froze at the sight of empty bays when the morning seemed so busy?
Almost nothing I can think of could have more influence in our industry than a sales person at a sales counter who understands the power of influence.