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Training Covers Strategy, Process and Execution

The competition is predictable. The needs of customers is understandable and predictable. But Wayne Williams says how your store or stores operate can't be predictable. That predictability must be re-strategized.

This booklet published in 1990 holds marketing truths that are just as valid today as they were almost 30 years ago.
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Simple Truths in Retailing that Never Change

Have you ever read something that just hit you like a ton of bricks because its truth and potential impact were immediately understood? When I run across material like this, I save it. When I refer to it later, I’m often amazed that the truth is more relevant now than when I first read it.

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