The hottest tire in the Vredestein lineup is the Snowtrac 5. It’s new, it’s superior to its predecessors, and it meets European and North American winter tire standards for performance.
This is the fourth in a series of reports about the Reifen 2014 International Trade Fair from esteemed international journalist John Stone. The event is being held in Essen, Germany, May 27-30.
Winter tire shipments fell from 5.3 million units in 2012 to 4.6 million units in 2013, a 13.2% drop, according to Modern Tire Dealer statistics. The decline was sharper the prior year when winter tire shipments fell 14.5% from 2011’s 6.2 million units. But several tire manufacturers and marketers believe this year’s relentless, often record-breaking winter storms will help push winter tire sales upward in the coming season.
The ambitious “promise” made by Apollo Vredestein B.V.’s Michiel Kramer at the recent Vredestein Ultrac Vorti R launch in Monaco sounded more like a mission statement.
Apollo Vredestein B.V. joined forces with Gemballa of Leonberg, Germany, to create a tire that allows Gemballa customers to enjoy their cars throughout the year – even through slush and snow.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.