News

2015 SEMA Show, Pre-Show: The Red Book Is Always Online

A current version of The Ultimate Wheel & Tire Plus Sizing Guide (also known as “The Red Book”) is always online. Joe Findeis, the guide’s creator and publisher, is urging users of the printed version to subscribe to the online format.

Pictured at the New Year Luncheon are, from left to right: co-sponsor Billy Eordekian of 1-800EveryRim-OEM Wheels; CTDA Vice President Chris Barry of the Independent Tire Dealer Group; TIA President Freda Pratt-Boyer of Purcell Tire; and co-sponsor Matt Burrows of Yokohama Tire.
News

California tire event hosts 71 people

The California Tire Dealers Association and 1-800EveryRim.com–OEM Wheels held their annual New Year Luncheon on Jan. 15, 2015. Sponsored by Yokohama Tire Corp. and 1-800EveryRim, the event was attended by 71 "enthusiastic tire and wheel people," according to event organizer Billy Eordekian.

Billy Eordekian, left, is pictured with TIA President Freda Pratt-Boyer at the Tire Industry Honors awards ceremony last month.
News

1-800EveryRim invites Pratt-Boyer to lunch

The third annual 1-800EveryRim.com–OEM Wheels New Year Luncheon will be held Jan. 15, 2015, in Pico Rivera, Calif. (the greater Los Angeles area). Yokohama Tire Corp. will be the co-sponsor of the California Tire Dealers Association (CTDA) event.

Joe Findeis, founder and owner of Wheel Consultants, is demonstrating the online version of The Ultimate Wheel & Tire Plus Sizing Guide at the SEMA Show.
News

SEMA Show, Day Three: Plus Sizing Guide has reverse lookup

Wheel Consultants Inc. is encouraging users of The Ultimate Wheel & Tire Plus Sizing Guide, also known as “The Red Book,” to subscribe to a digital version during the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas.

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