Belle Tire says its new brand positioning builds on the company's 94-year heritage of putting customers first. The campaign launched Oct. 3.
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Belle Tire Rebrands as 'My Guy' for Tires and Auto Care

Belle Tire Distributors Inc. has a new brand position and year-round media strategy. The new “My Guy” campaign is designed to reinforce Belle Tire’s position as a source of affordable and dependable tires and auto care.

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