Bridgestone Americas Inc. is replacing the Firestone FR710 with the Firestone All Season tire, a product the company says covers more than 70% of the cars, minivans and crossovers on the road today.
John Baratta, president of consumer replacement tire sales in North America for Bridgestone Americas Inc., will retire March 1. The 34-year Bridgestone veteran will be replaced by Erik Seidel, who joined the tire company in 2013.
New tire lines, increased marketing and sales support for dealers, and a “doubling down” on a consumer focus were the major highlights made during the Bridgestone Consumer Tire Business Meeting held last week in Los Angeles. Company officials said roughly 200 dealers were in attendance.
Bridgestone Americas Tire Operations LLC (BATO) is promoting three executives — two in sales and one in consumer customer service — in what the company is calling a demonstration of its commitment to both customers and consumers.
Abigail’s Plan, a baseball league for people with disabilities, is one step closer to reaching its fundraising goal for the construction of a rubberized field. Bridgestone Americas Inc. has crowned the non-profit organization the grand prize winner of its second Fuel the Cause neighborhood transformation contest and given Abigail's Plan $25,000.
Bridgestone Americas Inc. is targeting women, mothers and safety-minded drivers with the advertising campaign for its run-flat DriveGuard tire line. The campaign will feature Emmy-award winning actress and Modern Family star Julie Bowen.