Baratta was a tire sales manager when he joined Firestone in 1983. He retires as the head of consumer replacement tire sales for the U.S. and Canada.

Baratta To Retire From Bridgestone March 1

John Baratta, president of consumer replacement tire sales in North America for Bridgestone Americas Inc., will retire March 1. The 34-year Bridgestone veteran will be replaced by Erik Seidel, who joined the tire company in 2013.

John Baratta, left and Gordon Knapp celebrate the career of outgoing CEO Gary Garfield (screen).

BATO Lays Out Its Plans for Firestone and Bridgestone in 2017

New tire lines, increased marketing and sales support for dealers, and a “doubling down” on a consumer focus were the major highlights made during the Bridgestone Consumer Tire Business Meeting held last week in Los Angeles. Company officials said roughly 200 dealers were in attendance.

Erik Seidel will be responsible for consumer tire sales across the U.S. and Canada.

Bridgestone promotes three in sales, service

Bridgestone Americas Tire Operations LLC (BATO) is promoting three executives — two in sales and one in consumer customer service — in what the company is calling a demonstration of its commitment to both customers and consumers.

For the second year Bridgestone has awarded prizes to worthy non-profit organizations around North America. The 2015 grand prize of $25,000 goes to Abigail's Plan, a group working to building a rubberized baseball field for children with disabilities.

Bridgestone's 'Fuel the Cause' gives back

Abigail’s Plan, a baseball league for people with disabilities, is one step closer to reaching its fundraising goal for the construction of a rubberized field. Bridgestone Americas Inc. has crowned the non-profit organization the grand prize winner of its second Fuel the Cause neighborhood transformation contest and given Abigail's Plan $25,000.


Bridgestone ad campaign features TV star

Bridgestone Americas Inc. is targeting women, mothers and safety-minded drivers with the advertising campaign for its run-flat DriveGuard tire line. The campaign will feature Emmy-award winning actress and Modern Family star Julie Bowen.

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