Roy Littlefield IV, or RL4 as he’s known within the Tire Industry Association, provided members with a legislative update during the SEMA Show.

3 Editors, 3 Takes: On the Rise, and On the Show Floor

When I suggested Modern Tire Dealer unveil On the Rise, our list of young industry leaders, at the biggest industry event of the year, I expected a few eager participants to respond. I knew the leaders were out there, and I thought I’d meet one or two in Las Vegas.

Mike Brown says marketing is a two-step process. First, nail your strategy. That means knowing what your brand means and what is most important to your audience. Second, think about creativity. “And don’t screw up the order.”

2016 SEMA Show/Global Tire Expo

Mud-terrain tires were among the hot products at the 2016 Specialty Equipment Market Association (SEMA) Show, along with industry experts eager to answer all-important questions like how to sell more tires.


Analyst: Tough Road Ahead for Truck Tire Market

At the 2016 Specialty Equipment Market Association (SEMA) Show, the tough market environment was on the minds of commercial tire dealers and manufacturers. The good news is there's an expectation for a turnaround in the first half of 2017.

Attendance at the Global Tire Expo was heavy early, but steady all four days.

Here's the Inside Scoop on What Happened at the SEMA Show

I didn’t get up to the Upper South Hall to see how Notel turns an SUV or light truck into a comfortable bed (it “pays for itself with skipping just 4-6 hotel stays”),  but I did spend all four days at last week’s SEMA (Specialty Equipment Market Association) Show.

Sentury Tire Americas showcased one of the Delinte DS8's 84 sizes -- 245/45ZR21 XL 107W -- at the SEMA Show. 

Delinte's New SUV Tire Takes the SEMA Show by Storm

The Delinte S8 Desert Storm II is Sentury Tire Americas' new powerline. The tire was introduced at the 2016 Specialty Equipment Market Association (SEMA) Show in the Las Vegas Convention Center on Nov. 1.

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