Anne Forristall Luke believes as the USTMA better explains the part it plays in consumer safety, consumers will be more likely to ask what part they need to play to keep travel safe.
News

The RMA Is Changing Its Name

The Rubber Manufacturers Association (RMA) is rebranding itself, and its new name is more focused on what its members do — manufacture tires in the United States.

Belle Tire says its new brand positioning builds on the company's 94-year heritage of putting customers first. The campaign launched Oct. 3.
News

Belle Tire Rebrands as 'My Guy' for Tires and Auto Care

Belle Tire Distributors Inc. has a new brand position and year-round media strategy. The new “My Guy” campaign is designed to reinforce Belle Tire’s position as a source of affordable and dependable tires and auto care.

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