The Rubber Manufacturers Association (RMA) is rebranding itself, and its new name is more focused on what its members do — manufacture tires in the United States.
Belle Tire Distributors Inc. has a new brand position and year-round media strategy. The new “My Guy” campaign is designed to reinforce Belle Tire’s position as a source of affordable and dependable tires and auto care.
A new Meineke Car Care Center in Elizabethtown, Ky., is the first in the nation to feature the auto care franchise's new look.
About a quarter of all Merchant's Tire & Auto Service Centers have been rebranded NTB Tire and Service Centers. TBC Corp. says the rebranding affects 29 locations in North and South Carolina.
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