When it comes to trade shows, the SEMA Show and AAPEX are considered by many to be the center of the tire and automotive universe.
Attendees are invited in to a booth to experience a brand firsthand, from one-on-one interaction with the exhibitor’s products to face-to-face conversations with their people. Here’s a look at how exhibitors combine creativity and technology to carve out a memorable space on the crowded show floor. ■
In times like these, we learn the business lessons that stick with us for the rest of our lives. One lesson I think we’ll see is that the tire dealers who kept all of their technicians and best sales people employed during the pandemic will recover faster than those who did not.
Amid this pandemic, you have an extraordinary opportunity to re-boot your business in a fundamental way — by truly putting the customer at the center of your culture. There are quick, old-fashioned methods to provide the right touch, even in our new no-touch world.
Modern Tire Dealer is kicking off a new series of interviews with independent tire dealers. We sat down with Rick Benton and Ryan Benton from Black's Tire Service Inc. and asked them questions about issues facing the tire industry. They addressed wholesale distribution, e-commerce and the search for technicians.
Tire dealers are well-acquainted with the economic impact of COVID-19. Retail sales plummeted after the initial shock from the pandemic, but then began to recover as stimulus checks were deposited into Americans’ bank accounts and stay-at-home orders were eased.