Ron Pisciotta Sr. received a 2017 NETSA Hall of Fame Award from President Tony DeSimone.

Ron Pisciotta Sr. received a 2017 NETSA Hall of Fame Award from President Tony DeSimone.

At the recent New England Tire & Service Association Trade Show in Mashantucket, Conn., Modern Tire Dealer’s first Tire Dealer of the Year, Barry Steinberg, led a discussion on “Competing Against Internet-Based Tire Sales.” Here are his principal takeaways.

1. Online pricing is a must.

2. Be aware of online pricing from competitors.

3.You must be involved in social media.

4. Create an internal system to match online pricing plus services.

Micky Labonte (standing in for her late father, Lionel Labonte) received a 2017 NETSA Hall of Fame Awards from President Tony DeSimone.

Micky Labonte (standing in for her late father, Lionel Labonte) received a 2017 NETSA Hall of Fame Awards from President Tony DeSimone.

“Even your best clients shop online for info and price,” said Steinberg, owner of Direct Tire & Auto Service, a six-store chain based in Watertown, Mass. “They want to buy local, so give them a reason to.”  

Top photo: Barry Steinberg, right, owner of Direct Tire & Auto Service in Watertown, Mass., talks with Bruce Jergensen, DC manager for Nokian Tyres Inc., about the new Hakkapeliitta 9 SUV winter tire at the NETSA Trade Show. Bottom photo: Bob Katz also received a 2017 NETSA Hall of Fame Award.

Top photo: Barry Steinberg, right, owner of Direct Tire & Auto Service in Watertown, Mass., talks with Bruce Jergensen, DC manager for Nokian Tyres Inc., about the new Hakkapeliitta 9 SUV winter tire at the NETSA Trade Show. Bottom photo: Bob Katz also received a 2017 NETSA Hall of Fame Award.


 

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