Sheri Herrmann, PLT communications coordinator for Continental Tire the Americas LLC, told me an interesting story recently while I was attending the company’s ground breaking celebration for its Sumter, S.C., tire plant.

She has a life-long love of racing, coming from a family involved in the sport (her father was a technician for a race team).

It seems Jerry Unser Sr. and Mary Unser, parents of racing legends Bobby and Al Unser, were faced with an interesting problem while cheering on their sons at the Indianapolis 500.

Al raced on Firestone tires, and Bobby raced on Goodyears. How could they show their support and still remain neutral?

They took a Firestone jacket and a Goodyear jacket, had them cut down the middle, and created one Fireyear jacket and one Goodstone.

These jackets are now on display at the Unser Racing Museum in Albuquerque, N.M.

Author

Lori L. Mavrigian
Lori L. Mavrigian

Managing Editor

Since joining <I>Modern Tire Dealer</I> in 1979, Lori Mavrigian has held several key positions leading to her current title as managing editor. In addition to handling the day-to-day operations of magazine production, Lori writes features, contributes photography and is in charge of several of the magazines departments. She also works with the magazine's National Advisory Council for the exclusive Ludwig Report surveys. She earned a B.A. in Mass Media-Communications from the University of Akron.

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Since joining <I>Modern Tire Dealer</I> in 1979, Lori Mavrigian has held several key positions leading to her current title as managing editor. In addition to handling the day-to-day operations of magazine production, Lori writes features, contributes photography and is in charge of several of the magazines departments. She also works with the magazine's National Advisory Council for the exclusive Ludwig Report surveys. She earned a B.A. in Mass Media-Communications from the University of Akron.

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