"Yanko Design," a web magazine for all sorts of new design concepts, currently is featuring an idea for tires called the Discolor Tyre.

The concept involves a layer of bright orange rubber that’s molded on the tire under the tread. So when the tread wears down to an unsafe level, the orange shows through. The designers say this is around the point the tire reaches 12,400 miles.

This concept was reported on the CNET technology and consumer electronics website, and lots of people left comments – both positive and negative.

The positives mainly concentrated on the fact that it would be an easy way for people to be reminded to replace their tires (we all know the low percentage of consumers who actually check their tires on a regular basis).

The negatives included don’t need it, already similar things on the market (disappearing/appearing words or letters, colorful lines appearing, etc.), it’s one more way for the government and/or police to get involved and give tickets for driving on unsafe tires (that’s a negative to some).

Another concern was what the new technology would do to the cost of a tire. Ten dollars more a tire? Too much, some said.

Here’s the website to take a closer look. 

I'd love to hear what tire retailers and engineers have to say about this concept. Please leave us a comment here.

Author

Lori L. Mavrigian
Lori L. Mavrigian

Managing Editor

Since joining <I>Modern Tire Dealer</I> in 1979, Lori Mavrigian has held several key positions leading to her current title as managing editor. In addition to handling the day-to-day operations of magazine production, Lori writes features, contributes photography and is in charge of several of the magazines departments. She also works with the magazine's National Advisory Council for the exclusive Ludwig Report surveys. She earned a B.A. in Mass Media-Communications from the University of Akron.

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Since joining <I>Modern Tire Dealer</I> in 1979, Lori Mavrigian has held several key positions leading to her current title as managing editor. In addition to handling the day-to-day operations of magazine production, Lori writes features, contributes photography and is in charge of several of the magazines departments. She also works with the magazine's National Advisory Council for the exclusive Ludwig Report surveys. She earned a B.A. in Mass Media-Communications from the University of Akron.

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