MTD Senior Editor Joy Kopcha displays her "Best of" writing award.

MTD Senior Editor Joy Kopcha displays her "Best of" writing award.

As Sonny and Cher used to sing, "And the beat goes on." (Sonny and Cher? How old am I?)

Modern Tire Dealer won five medals for editorial excellence at the 25th International Automotive Media Competition (IAMC). The purpose of the IAMC, which is run by the International Society for Vehicle Preservation, is to "recognize and encourage excellence in all forms of automotive media."

Based on our haul of medals, our writing is top-notch.

Our ultimate goal, of course, is to help independent tire dealers improve their profitability. We write to achieve that purpose; we don't write to win anything. But we do enter the competition every year, and it's is always better to be recognized for excellence than not.

Since we began entering the IAMC in 2003, we have won 18 gold medals, 17 silver medals and 13 bronze medals. In addition, we have won two "Best of Division" awards.

That includes this year. Senior Editor Joy Kopcha not only won a gold medal for her September 2015 story on the 2015 Tire Dealer of the Year, but also the "Best of Magazine Articles -- Writing" Division. Her story, "It's all good," chronicles the success of Ricky Benton and his tire dealership, Black's Tire Service Inc.

"I’m thrilled this award once again highlights Ricky Benton, the Benton family, and the entire Black’s Tire family," says Kopcha. "Spending time with dealers like Ricky is the best part of my job at MTD.

"The tire industry is known for its people, and Ricky is a prime example of why that’s the case. He works hard and expects the same from his team. I had to work hard to keep up with all of them, but the result was seeing how his stores and warehouses, retread shop and race shop all contribute to one of the most successful tire businesses in the country."

Evidently Ricky and his extended family at Black's Tire appreciated Joy's efforts. They still refer to her as Miss Joy!

Our other "Best of" win, by the way, was for MTD's May 2010 cover, which won the "Best of Graphics" Division. Art Director Neal Weingart received a crystal trophy for his "Is the glass half full or half empty?" design, which referred to the lead story on how private brand marketers were adjusting six months after a 35% tariff on Chinese consumer tire imports had been implemented.

To see the list of medal winners for this year, click here.

I would like to offer my congratulations to Joy and the rest of the medal-winning MTD editorial team, which also includes Managing Editor Lori Mavrigian, Associate Editor Ann Neal, Counter Intelligence columnist Wayne Williams and "super freelancer" Kevin Rohlwing. We really are the best at what we do.

Author

Bob Ulrich
Bob Ulrich

Editor, Retired

Editor Bob Ulrich has earned a reputation as an industry expert thanks to his insightful, in-depth articles and blogs on the tire industry. Before joining Modern Tire Dealer in 1985, Bob earned a B.A. in English literature from Ohio Northern University. Also, he graduated from the University of Akron School of Law with a J.D.

View Bio

Editor Bob Ulrich has earned a reputation as an industry expert thanks to his insightful, in-depth articles and blogs on the tire industry. Before joining Modern Tire Dealer in 1985, Bob earned a B.A. in English literature from Ohio Northern University. Also, he graduated from the University of Akron School of Law with a J.D.

View Bio
0 Comments