Visitors couldn't escape Linglong in the Las Vegas airport.

Visitors couldn't escape Linglong in the Las Vegas airport.

The 50th Specialty Equipment Market Association (SEMA) Show starts tomorrow, but publicity surrounding the show already has begun.

In Saturday’s Las Vegas Review-Journal, a feature article in the Business Section proclaimed “It’s showtime, car buffs.” There will be a record 2,400 exhibitors this year, a 2% increase over last year.

The Big 3 U.S. tire manufacturers, Bridgestone Americas Inc., Michelin North America Inc., and Goodyear Tire & Rubber Co., will not be among the exhibitors (although BFGoodrich tires, manufactured by Michelin, will have a major presence outside the convention center). However, Goodyear and Michelin are Platinum Sponsors of the Global Tire Expo’s special events, and Bridgestone is a Silver Sponsor (along with Toyo Tire U.S.A. Corp.). The Tire Industry Association sponsors the Global Tire Expo.

Also in the article, SEMA estimated 160,000 people will be attending the SEMA Show and it’s companion show, the Automotive Aftermarket Products Expo (AAPEX), which will be held at the Sands Expo and Convention Center. AAPEX is quoted as saying it will have 2,200 exhibitors.

Visitors don’t necessarily translate into sales, so SEMA was quick to reveal it expects 70,000 of those 160,000 attendees to be buyers from more than 100 countries.

Linglong Americas Inc.  got an early jump on the show by advertising in the Las Vegas McCarran International Airport. To make sure its branding was not lost among the city’s own non-stop self-promotion, “Linglong Tire” covered the columns in baggage claim.

Pirelli easily competed with the glamour and glitz that is Las Vegas.

Pirelli easily competed with the glamour and glitz that is Las Vegas. 

Pirelli Tire LLC even held a press conference introducing its new P Zero to North America two days before the show even starts. The launch actually encompasses four tires, which will be showcased at Pirelli’s booth in the South Hall of the Las Vegas Convention Center.

The tires are some of the 2,000 new products that will be unveiled at the SEMA Show, adds the Review-Journal.

As for the public, they are invited to the SEMA Show After-Party in the outside Gold Lot. It is called “SEMA Ignited,” and I know this because it was playing on Taxi TV in my taxi.

Taxi TV promoted the SEMA Show.

Taxi TV promoted the SEMA Show.

Las Vegas, which has hosted the event for the last 40 years, recently passed a bill increasing the hotel tax to fund the expansion of the Las Vegas Convention Center, according to the Review-Journal. So it looks like the SEMA Show and AAPEX are not going anywhere.

If you want to find out what’s going on in Las Vegas during the shows, check out Modern Tire Dealer’s special daily show e-newsletter, which will run Oct. 31 through Nov. 4. If you haven’t already, sign up to receive our free e-newsletters at www.moderntiredealer.com.

Author

Bob Ulrich
Bob Ulrich

Editor, Retired

Editor Bob Ulrich has earned a reputation as an industry expert thanks to his insightful, in-depth articles and blogs on the tire industry. Before joining Modern Tire Dealer in 1985, Bob earned a B.A. in English literature from Ohio Northern University. Also, he graduated from the University of Akron School of Law with a J.D.

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Editor Bob Ulrich has earned a reputation as an industry expert thanks to his insightful, in-depth articles and blogs on the tire industry. Before joining Modern Tire Dealer in 1985, Bob earned a B.A. in English literature from Ohio Northern University. Also, he graduated from the University of Akron School of Law with a J.D.

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