The limited edition Firestone Destination A/T was introduced in December 2016.

The limited edition Firestone Destination A/T was introduced in December 2016.

First the blogger (not me) got the facts wrong. Then he reversed his stance on the one thing he got right and now it's wrong, too.

Here’s the story. In a blog, the politically-charged “Louisiana Voice” called out Sheriff Jerry Larpenter for overspending on new tires for one of his police vehicles -- at the taxpayers’ expense -- at the same time he was cutting back on employee benefits. The tires in question promoted the University of Alabama Crimson Tide. The blogger ran a photo to prove it.

A follow-up blog then admitted the lettering was photo-shopped, and to the credit of the blogger, apologized. But the blogger was wrong again.

The tires in question were limited edition Firestone Destination A/T tires, which Bridgestone Americas Inc. unveiled last December in nine sizes. The sheriff, responding to the local Terrebonne Parrish, La., newspaper, “Houma Today,” said the limited edition tires were purchased at a discounted price from a Southern Tire Mart dealership.

The invoice cost for the set was $539.08; Bridgestone says the special tires start at $138.99 per tire, or a minimum of $555.96 per set, depending on the size. Larpenter also was quoted in the newspaper as saying the tires were purchased “using state contracts.”

By their very nature, blogs include personal commentary. But the blogger still has the responsibility to base his or her reflections on factual information.

Author

Bob Ulrich
Bob Ulrich

Editor, Retired

Editor Bob Ulrich has earned a reputation as an industry expert thanks to his insightful, in-depth articles and blogs on the tire industry. Before joining Modern Tire Dealer in 1985, Bob earned a B.A. in English literature from Ohio Northern University. Also, he graduated from the University of Akron School of Law with a J.D.

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Editor Bob Ulrich has earned a reputation as an industry expert thanks to his insightful, in-depth articles and blogs on the tire industry. Before joining Modern Tire Dealer in 1985, Bob earned a B.A. in English literature from Ohio Northern University. Also, he graduated from the University of Akron School of Law with a J.D.

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