Arguably no tire company has been more involved in sports marketing than Kumho Tire U.S.A. Inc.
The company has done its best to make sure any fans attending Los Angeles Lakers or Miami Heat baskeball games, or University of Southern California college football games, or New York Jets National Football League games are aware of the Kumho brand.
Kumho also sponsors the national men's and women's soccer teams, which will compete in the 2012 Summer Olympics in London, England.
Will sports still be a marketing priority in 2012? In his latest blog, Modern Tire Dealer Editor Bob Ulrich tries to answer that question. To hear what Kumho's Rick Brennan had to say, click on "Kumho campaigns for dealer interaction in 2012."
What do you think about sports marketing trend among tire manufacturers? Let us know what you think by leaving a comment!