The Tire Industry Association (TIA) continues its "Business Management Webinar Series" with a presentation by ContactPoint on LogMyCalls. The webinar is this Wednesday, Oct. 3, 2012 at 1 p.m. Eastern time.

The LogMyCalls team will present case studies from several tire dealers detailing how they're using LogMyCalls to optimize marketing and increase sales. TIA says there will be hard data and actionable tactics.

One case study presented will detail how Gerald's Tires, with 6 locations in South Carolina, increased close rates by 281% and increased the phone calls they receive from 400/month to 1500/month.

These increases led to substantial increases in sales and revenue. Case studies from other tire dealers will include information such as how to optimize web traffic, whether or not to advertise in the Yellow Pages and how to increase close rates.

As part of a deal TIA negotiated with LogMyCalls, every TIA member receives a FREE 1 year trial of LogMyCalls. Simply visit LogMyCalls.com/tia (5 minute sign up) or call (866) 811-8880.

To sign up for the webinar, visit LogMyCalls.com/tia-webinar.

"This webinar is going to provide the tactics tire dealers are using to increase their revenue," said Wilson Beach, TIA’s director of membership and a 40-year veteran of the automotive aftermarket. "That's what LogMyCalls is especially good at-increasing revenue and optimizing advertising."

For more information on TIA visit www.tireindustry.org.

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