Do you think people would buy a tire that turned bright orange when the tread wore out?

A new design concept for tires would offer a clear indication that it was time for tire replacement. But would consumers really want that?

Check out Managing Editor Lori Mavrigian’s latest blog, “Techies talk tires,” on the newest idea for the tire market. And let us know what you think about it. Good idea? Been tried already? Would consumers be willing to pay more for it?

Check it out here.

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