Continental Tire upped their social media efforts at the 51st running of the Rolex 24 Hours at Daytona when two of GRAND-AM’s top drivers hijacked the company’s Twitter account for the duration of the 24-hour event.
Ozz Negri, driver of the No. 60 Michael Shank Racing Ford, in the DP class, and Ryan Eversley, driver of the No. 38 BGB/Luna-C Clothing Porsche Cayman, in the GX class, provided a behind-the-scenes look into their 24 hour race. Which has led to nothing less than shenanigans.
Negri, who broke a bone in his right leg just seven weeks ago, has been tweeting pictures of his rehab efforts following his first stint Saturday night. With the Michael Shank Racing Team shaking out to be the comeback story of the race, there is sure to be more insight to come.
Eversley has taken the “Twitter hijacking” to a whole new level. Following a series of behind-the-scenes photos and thoughts, Eversley opted for what might be the first live Twitter Q&A from a race car. Looking for something to do, under a lengthy caution for fog early Sunday morning, Eversley enlisted the help of spotter Zach Lutz to relay questions via radio then tweet Eversley’s answers to the Continental Tire Twitter fan base. The 10 minute session was a huge success increasing Continental Tire’s followers and re-tweets.