Tire Dealer’s Warehouse (TDW), a division of the Hercules Tire & Rubber Co., has launched two new product lines from Nexen Tire Americas Inc. to be carried exclusively by TDW and Hercules Tire.
The Nexen Nblue Eco AH01 and the Nexen NFera SU4 tires will be distributed in the U.S. through TDW’s 14 warehouse locations and through Hercules Tire’s network of independent wholesalers.
“We know that these two lines are the perfect complement to our existing product offering and will allow our customers to have an advantage in the marketplace,” says Josh Simpson, Hercules Tire vice president of marketing. “This will add to the eco-friendly tire options that TDW customers are requesting.”
“There’s a long history with Nexen and TDW/Hercules that dates back over 20 years,” says John Aben, vice president of sales and marketing for Nexen Tire.
“TDW was a pioneer in the very beginning that helped Nexen penetrate the marketplace. Producing these two products for TDW/Hercules to distribute through their sales channel makes for good business and only strengthens our partnership.”
The Nblue Eco is an eco-friendly, high performance all-season tire. Nblue Eco combines green technologies including LRR full silica compound and construction design to reduce the tire’s rolling resistance resulting in good energy efficiency.
Longer mileage is achieved by applying the silica and advanced material compounding technology. Computer-designed tread blocks prevent irregular wear and provide a longer tread life. Computer optimized random variable pitch blocks reduce noise generation, resulting in a quiet and comfortable ride.
The low rolling resistance silica compound and cavity profile lower fuel consumption and CO2 emissions improving fuel efficiency to create energy savings.
The NFera SU4 is an ultra-high performance asymmetric summer tire. Designed for optimum driving with good drainage and grip, the NFera SU4 delivers a refreshing driving experience on wet surfaces.
It has optimal structure and blocks deliver stable performance and a strong steering response during high-speed cornering. The innovative new compound delivers excellent energy efficiency without sacrificing mileage.
For more information visit www.herculestire.com.