The Specialty Equipment Market Association (SEMA) Cares 2015 Jeep Wrangler, which was on display at the 2014 SEMA Show, will be auctioned Wednesday, Jan. 14 at Barrett-Jackson in Scottsdale, Ariz.

Featuring more than $30,000 in aftermarket parts and accessories, the vehicle, donated by Omix-ADA includes:

- Falken Tire’s new WildPeak M/T 37 inch tires

- Superchips flash programmer

- Rugged Ridge cat-back exhaust

- Rugged Ridge exploration package

- Custom paint by LGE-CTS Motorsports

The auction will mark the seventh vehicle developed for SEMA Cares, a committee established by the SEMA Board of Directors. The group's goal is to bring the voice and resources of the SEMA community together to make a positive difference in the lives of others. More than $1 million has been raised since SEMA Cares was established in 2007.

The SEMA Cares 2015 Jeep Wrangler is to be auctioned at approximately 8 pm Eastern Time/5:00 pm Pacific Time on Jan. 14. The Lot No. is 3001. Additional details: or contact Mike Spagnola at; 909-978-6707.

For more information about SEMA, visit or

Read about the 2014 SEMA Show here, or flip to page 20 of your December copy of Modern Tire Dealer.