A very popular old tire is being replaced. It’s a secret, but Modern Tire Dealer has the scoop for you!

At the launch of its new winter tires in Big Sky, Mont., Continental Tire the Americas LLC gave the dealers in attendance a sneak peek into the replacement for -- wait for it -- the ExtremeContact DWS.

If you sell the tire, quit crying. If you compete against the tire, quit smiling. The new tire is superior to the old one.

And you’re in luck. MTD Editor Bob Ulrich just so happens to be in Montana! If you want to find out the details behind the new DWS, check out his latest blog, "Psssst. A new Continental DWS? Yes!"

And don’t pass along the information. It’s a secret.

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