Guorong Ge (center) and two local dealers at a ceremony marking the opening of a Westlake store in Cancun, Mexico.

Guorong Ge (center) and two local dealers at a ceremony marking the opening of a Westlake store in Cancun, Mexico.

ZC Rubber Group Co. Ltd. has opened its second store in Mexico and established a subsidiary in Brazil.

The new store is located in Cancun. Guorong Ge, vice president of sales for ZC Rubber, says the company will increase investment inthe Westlake brand with promotions by magazine, new media, street advertisements, car advertising and exhibitions.

The company also says it will strengthen TBR market and vigorously develop PCR markets in Mexico.

Mexico is one of the most important markets for ZC Rubber, according to Ge. It is estimated that ZC Rubber will have total global sales of $4 billion, including $900 million on the export sales.

ZC Rubber Brazil Importation and Exportation (ZC Brazil) is located in San Paulo, the largest city and the economic center of Brazil.

The subsidiary focuses on the support to local distribution channel, the development of new products for local market, and the after sales service for the South American market, according to Ge.

ZC Brazil is the second overseas subsidiary of ZC Rubber. The other is ZC Rubber America Inc. for the North American market. “The building of ZC Brazil is not only a major step forward for the internationalization, but also to provide more attentive services and products relying on local market demand,” says Ge.

South America offers great potential for business expansion, according to Ge. He says that ZC Brazil plans to set regional offices in different cities and hire local employees to serve the local market.

ZC Brazil will introduce new products to the local market that will compete mostly by value and service. “We are committed to supply premium and green tires to local customers, the cost per kilometer and fuel efficiency are the key features that ZC Rubber may offer besides price. They are more important for customers to reduce their overall cost,” says Ge.

The subsidiary’s address is:

ZC Rubber Brazil Importação E Exportação LTDA

Maestro Gabriel Migliori,577-SL:53/54 Limão-São Paulo-Brazil

Zip code:02712-140

Tel:+55 11 3932-70

For more information about ZC Rubber, visit www.westlaketyre.com.

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