For the seventh straight year, Nexen Tire Corp. has ranked first in the tire category of the Global Customer Satisfaction Competency Index (GCSI), which surveys Korean residents.
The 2016 survey was conducted by studying approximately 101,000 Korean residents and their opinions on 183 different products and services across nine different industrial sectors, according to Nexen. The survey studied the products of globally recognized Korean companies that engage in active marketing activities.
Nexen says it obtained the highest scores in the categories of customer satisfaction elements, customer valuation, and global competency, topping the list in the tire category of customer satisfaction for the seventh year running.
The GCSI is an evaluation system developed by Global Management Association (GLOMA) under the Ministry of Trade, Industry, and Energy. The evaluation system was developed in order to raise awareness of customer satisfaction management and to support higher level of customer satisfaction management by providing global industrial competitiveness index.
The company says it is an honor to be recognized for efforts made in trying to provide the highest quality products possible through strict quality assurance and to respond to customer’s needs by one-step-ahead product development.
In addition, Nexen was ranked fourth out of 12 tire brands in the passenger car segment of the 2016 J.D. Power Original Equipment Tire Customer Satisfaction Study. For details see 'Nexen Improves Tire Wear Results to Rank Fourth in J.D. Power Study.'