Robert Bosch LLC has launched a microsite that provides content focused exclusively on the company’s oxygen sensors, injector and fuel pump history, innovation, and development to consumers and technicians.
The microsite, www.BoschGasolineSystems.com, offers content highlighting Bosch Oxygen Sensor history, innovation and development, including the 40th anniversary of the Bosch automotive oxygen sensor and production of one billion of these key fuel/emission system sensors.
Additional content can also be found on the German and American engineering precision behind Bosch fuel pumps and injectors. The content is presented via videos and infographics.
In addition, the site offers consumers and technicians the opportunity to register to join the Bosch Crew through July 31 for a chance to win $100,000, Bosch Icon wiper blades, or other prizes.
Members of the Bosch Crew simply register through their social media channels and share Bosch news and updates with their friends. Points will be awarded through the system each time a Bosch Crew member shares content. Throughout the month, participants have the chance to win prizes based on their accrued points, including Bosch products, such as Icon wiper blades, gift cards, and even a chance to win $100,000.
“We developed the Bosch Crew Program to recognize our fans including consumers and technicians – many of whom are already talking about the quality and durability of our products through their social media platforms,” says Ted Constan, social media strategist for the company's Automotive Aftermarket North America group.
“The BoschGasolineSystems.com microsite gives these fans and all visitors the opportunity to learn about Bosch gasoline systems and components, as well as Bosch’s history of innovation, in a fun and engaging way.”
Visit www.BoschGasolineSystems.com to see the new content, and to get complete rules and information on the Bosch Crew Program.